Growers Instagram
Client: Grower’s Cider, 2022
Creative Role: Ideation x Production
Assets: Social
What’s the best way to organically grow your brand of organically grown cider? Not with puns, but with an blooming and approachable social media presence!
The Grid
Each post was planned in a grid format in order to deliver a unified look and feel while delivering interesting and interactive content for social users. User interaction and following increased in the time this feed went live, helping to cultivate an engaged consumer base vial social channels.
#GrowTo
Our leading hashtag and central concept for Growers overall social media presence, #GrowTo is a rally call to consumers encouraging the pursuit of personal growth. By inviting users to tag their own adventures, projects and everyday wins with our hashtag, we not only generated further user content but also allowed followers to feel as though they were growing alongside the Growers brand.
